The Spanish mass affluent market is one of the fastest growing customer segments in Europe. Despite suffering significantly through 2001 and 2002, in recent years the market has developed rapidly and continues to develop and mature.

• Sizes the number of Spanish individuals with EUR50k-EUR300k in onshore liquid assets from 2000-2004, and provides the aggregate liquid assets they hold
• Segments the number of mass affluent individuals and their aggregate liquid assets into 4 liquid asset bands
• Forecasts the number of individuals and their aggregate liquid assets through 2009
• Assesses the competitors targeting the mass affluent market in Spain


Highlights



Mass affluents currently account for 6% of the total population of Spain





Santander Central Hispano (SCH) dominates both commercial banking and, along with its subsidiary Banif, the mass affluent and wealth services in Spain.





An analysis of the current mass affluent provision landscape indicates that a strong branch network is key to successfully capturing the mass affluent market, or indeed any segment of the Spanish market



Reasons to Purchase


• Assess your target market with Datamonitor's sizing, segmenting and forecasting of the number of mass affluents and the onshore liquid assets they hold
• Keep an eye on your competition with our competitive assessment
• Discover the drivers of success in mass affluent services