The Mass Affluent Market in Italy is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions.
The Italian mass affluent market is one of the largest in Europe, with 5.1 million individuals falling into this wealth category at the end of 2004. Traditionally rather averse to change, the Italian retail banking market has developed rapidly in recent years and many competitors now offer strong affluent banking services
Scope
Sizes the number of Italian individuals with EUR50k-EUR300k in onshore liquid assets from 2000-2004, and provides the aggregate liquid assets they hold
Segments the number of mass affluent individuals and their aggregate liquid assets into 4 liquid asset bands
Forecasts the number of individuals and their aggregate liquid assets through 2009
Assesses the competitors targeting the mass affluent market in Italy
Highlights
The number of mass affluent individuals in Italy has increased by 0.13 million since 2000 and today accounts for 8.8 per cent of the total population, or 5.1 million.
Until recently, Italian affluent clientele still managed a significant proportion of their finances through standard retail operations and banks had little incentive to set up dedicated private banking services. However, rising wealth and the sophistication of their financial needs have generated a demand for increasingly specialized services.
Fees on products in the Italian financial services market are currently high and customers are offered little clarity over what they are being charged. While the Italian government is considering introducing new legislation making it easier for consumers to understand these fees, few competitors have so far seized on this potential.
Reasons to Purchase
Assess your target market with Datamonitor's sizing, segmenting and forecasting of the number of mass affluents and the onshore liquid assets they hold
Keep an eye on your competition with our competitive assessment
Discover the drivers of success in mass affluent services
The Mass Affluent Market in Italy is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 