Media companies need to retain greater control over the content they provide the lessons learnt from the illegal P2P music sites are still fresh in the minds of media executives, who are understandably keen to restrict such practices going forwards. DRM technologies offer the potential to protect content rights, while providing consumers with flexible usage of the content that they buy.

• Provides an overview of developments across the DRM sector and considers the direction that the market is likely to take over the next few years.
• Considers the factors that are both driving and inhibiting market adoption of DRM technologies.


Highlights



The current DRM market is highly fragmented, with a number of proprietary solutions evident that restrict content access/usage to a specific set of devices and platforms.





DRM is a vital enabler; without adequate levels of content protection in place, content providers are highly unlikely to release their high-value assets for distribution and without high-value content being widely available, the digital media sector as a whole will fail to flourish.





The road to fully interoperable, super-distribution enabled DRM is at its early stages today. But as technical innovation advances, and content owners support the technology, the industry will begin to move up the development curve.



Reasons to Purchase


• Considers the key issues that are driving the need for more flexible DRM solutions and the factors which are currently restricting market potential.
• Explains how the market for DRM technologies across the media sector will evolve and the factors that will influence this change.