Espicom's in-depth medical device market reports are ideal for executives wanting to understand the key drivers in medical markets and have access to a wealth of statistical data. Each report opens with an outlook section that provides analysis of the market, 5-year market forecasts, national data projections, market outlook and key developments such as regulation, health facilities and government policy. The report also provides extensive background information, population trends, health status, health expenditure, organisation & administration, hospital services, medical personnel, healthcare development, market access information, trade data and essential industry contacts. Included with the report are 3 free quarterly updated outlook reports, enabling you to keep up to date with market developments for a year. Australia represents a large and highly advanced medical device market. The country has a large number of medical device manufacturers, although these tend to be relatively small and concentrate on niche markets. The country avoided any economic setback as a result of the Asian economic crisis and continues to show relatively strong growth. Australia has a range of modern and sophisticated health facilities, and despite its geographical remoteness, represents a healthy market for imported medical equipment and supplies; around 85% of medical products are imported, principally from the USA. The position of the USA in the market should be further strengthened by the recently-signed free trade agreement between the two countries.

The Australian market is best approached through the appointment of a local distributor, although several larger companies have elected to establish their own distribution networks. Most local distributors tend to be relatively small, although there is a trend towards larger wholesaling operations, such as the VHA trading association, based in Victoria. Some companies also cover New Zealand and the Pacific islands.

The majority of public hospital purchasing is conducted along state lines, with purchasing procedures varying from state to state. In New South Wales and Queensland, purchasing is generally conducted centrally, while in other states, hospitals are allowed more freedom, purchasing medical equipment within a given budget.