The Asia-Pacific B2C E-Commerce report examines the opportunities, and barriers, companies encounter in when expanding into this vast and potentially hugely profitable region.
The Asia-Pacific region is home to a slew of retail e-commerce markets that are attractive to western firms. Nevertheless, an October 2006 survey by the publication Internet Retailer found that only a tiny percentage of US Internet retailers generate a majority of their foreign sales from this region.
Unfamiliar business practices, restrictive government regulations and fierce competition conspire in different proportion to thwart the foreign ambitions of Internet companies from the US and Europe.
But Asia-Pacific Internet markets are growing so quickly, many companies can't resist at least trying to break in.
Key eMarketer Numbers: Asia-Pacific B2C E-Commerce
Key questions the "Asia-Pacific B2C E-Commerce" report answers:
- What do Western online retailers need to know about doing business in the Asia Pacific region?
- How do these markets compare in size and growth potential?
- What is driving and holding back e-commerce development in each APAC market?
- What lessons do the APAC e-commerce markets have to offer the West?
- And many others...
The Asia-Pacific region is a tale of two B2C e-commerce markets. Japan and South Korea are the stable growth markets for the foreseeable future. But China and India, with exploding middle classes, increased infrastructure investments and more online shoppers, are where growth is accelerating.