The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are realigning this massive but still fast-growing online marketplace.
While China and India are both growing rapidly, they are far from reaching their vast potential.
A number of hurdles, common to both countries, must be cleared to ensure sustainable long-term growth: immature online payment systems, poor delivery networks, distrust between buyers and sellers, to name just a few.
B2C E-Commerce Sales- in Select Countries in the Asia-Pacific Region--, 2006-2011 (billions and % change)
Key questions the “Asia-Pacific B2C E-Commerce” report answers:
- What do western Web retailers need to know before doing business in the Asia-Pacific region?
- How do these markets compare in size and growth potential?
- What is driving e-commerce development in key Asia-Pacific markets?
- What factors are holding development back?
- What lessons do Asia-Pacific e-commerce markets offer?
- And many others…
eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.