The Asia-Pacific Online Travel report analyzes the diverse digital economies of the region with special emphasis on the two giants: China and India.
eMarketer estimates that online travel bookings in China were worth $1.5 billion in 2006, and average annual increases of 60% will push the Chinese market to $15.4 billion in 2011. Expansion will be underpinned by meteoric economic growth, relaxation of overseas travel restrictions and a fast-growing Internet user population.
In India, the online travel market will grow an average of 46% annually from 2007 to reach $4 billion in 2011. A growing middle class has become more comfortable buying railway and budget airline tickets online, and a slew of online travel agencies (OTAs) have been established to meet growing demand.
Key Metrics for Online Leisure/Unmanaged Business Travel Bookings in China, India and the Asia-Pacific- Region, 2006 & 2011
Key questions the “Asia-Pacific Online Travel” report addresses:
- How large are the online travel markets in China and India?
- What is driving growth in the two markets?
- What are the unique features of these two online travel markets?
- What are the major risks and hurdles of the online travel business in the Asia-Pacific region?
- And many others…
The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors.