The Behavioral Targeting report analyzes why more major brand marketers are turning to the Web to advertise to and target their increasingly fragmented audiences.
The $1 billion that eMarketer projects for behavioral targeted ad spending in 2008 represents only 11% of the US display, rich media and video market. With the greater attention paid to overall ad targeting, however, and the rising focus on brand messages online, this market will nearly quadruple by the end of 2011.
US Behaviorally Targeted Online Advertising Spending, 2005-2011 (millions)
Key questions the "Behavioral Targeting" report answers:
- What types of ad targeting are most effective?
- Why is behavioral targeting often at the forefront of targeting techniques?
- What elements contribute to large spending increases for behavioral targeting?
- Can targeting's reduced reach and effective ad campaigns be reconciled?
- Will privacy concerns slow down, or even derail, certain online ad targeting methods?
- And many others...
Internet advertising is no longer all about paid search. Targeted display advertising is exploding. Today, it's where the excitement is, where the eyeballs are and where the industry dollars are flowing. In fact, behavioral marketing may be the future of advertising everywhere.