The Canada Internet report analyzes the vast but in many ways still untapped online opportunities of this marketplace.
Canada's e-commerce has languished in the absence of retailers and online offerings that genuinely address Canadian tastes and requirements. Moreover, the country's mobile networks and operators are not as well prepared as they should be to supply reliable data services at competitive prices.
These social, technical and commercial obstacles threaten to hold Canada back when the country should be setting online standards for North America and the world.
Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)
Key questions the "Canada Internet" report answers:
- How do Canada's rates of Internet access and broadband penetration compare with those of the United States and other wired countries?
- What are the most popular online activities of Canadian Internet users?
- What major differences exist between online habits in the English- and French-speaking parts of the country?
- What trends are emerging in Canadian e-commerce and mobile Internet use?
- And many others...
In many respects, Canada is an online powerhouse. According to recent data, it has a higher proportion of the population online than the US, and in broadband penetration and affordability, it rivals other developed countries. So why has e-commerce been so slow to take off?