The Canada Online Advertising report analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world.
Online advertising didn't really take off in Canada, partly because advertisers' options were limited. Linguistic and cultural differences between French Canada and other parts of the country also initially inhibited online development.
But now the environment is changing and Canadian businesses are recognizing the potential of the Web.
eMarketer projects that online advertising spending in Canada will pass C$3.0 billion (US$2.44 billion) by 2011_roughly triple its value in 2006.
Online Advertising Spending in Canada, 2006-2011 (billions of C$ and % increase vs. prior year)
Key questions the “Canada Online Advertising” report addresses:
- How much is spent on Internet advertising and commercial e-mail in Canada?
- What are the prospects for future spending?
- How are search and display options changing for Canada's online advertisers?
- How does online advertising spending vary in different regions of Canada?
- What factors continue to hold back the development of Canadian online advertising?
- And many others…
Canada is one of the world's most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. But online advertising has been slow to take off—until now.