The China Internet Audience report looks beyond generalizations to create a more fine-grained picture, so that marketers targeting China have a better understanding of the opportunities and challenges they face.
Making generalizations about China is like making generalization about Europe—it belies the diversity and intricacies of each region.
China, like Europe, is a rich tapestry of ethnicities, languages, geographies and socioeconomic segments.
China: Key Demographic and Internet Metrics, 2006 & 2011 (millions)
Key questions the China Internet Audience report answers:
- What is the China Opportunity?
- What are some of the key demographic segments within the country?
- What lessons can be learned from previous forays into China?
- Who is the typical Chinese Internet user?
- What are the current trends in online advertising and B2C e-commerce in the country?
- And many others…
Discussions of China often straddle fear and excitement. Fear, because there is a perception that the mysterious global giant will at some point flex its growing economic muscle to the detriment of other countries; excitement, because a new and massive market is beginning to open.