The China Online Overview report analyzes the massive and rapid changes occurring in the Chinese Internet environment—and what those changes mean for online marketers around the globe—because the Chinese online population is so large it simply cannot be ignored.
Last year, online retail was a $2.5 billion industry in China, despite the security concerns and low spending power that are slowing sales. China also has the fastest-growing online ad industry in the world, valued at $1 billion in 2006. And three out of four Chinese Internet users take part in social networking sites.
Comparative Estimates: Internet Users in China, 2005-2011 (millions)
Key questions the China Online Overview report answers:
- What is driving Internet population growth in China?
- How large will the Chinese Internet market become?
- What factors are hampering online development in China?
- What barriers do non-Chinese Internet companies face?
- What are the government attitudes toward online companies?
- What are the online advertising opportunities in China?
- Where do Chinese users access the Internet?
- Which mobile services are most popular in China?
- And many others…
At 134 million in 2006, China already has the world's second-largest Internet population. And, coupled with the fact that its online population is growing at 30% a year, the country will soon overtake the US to have the most online users in the world.