The Consumer Electronics Online report analyzes the changes convergence trends are bringing to the consumer electronics (CE) marketplace.
Although the revolution may be on the horizon, it hasn't arrived yet and the shape of things to come is still unclear.
One thing is certain, however: The Internet is now indispensable for both consumers and the CE industry.
Increasingly, widespread broadband penetration and an expanding array of new products and services are spurring consumer interest in the digital home concept.
Selling the Digital Home
Key questions the "Consumer Electronics Online" report answers:
- What is the state of the digital home in 2007?
- Are consumers ready for convergence?
- What role does the Internet play in purchase decisions?
- How are CE advertisers using the Internet?
- And many others...
Say "digital home" and most US adults will answer "too expensive" or "too hard to set up." Yet many wish they could integrate and control the various electronic devices already in their homes.