The Digital Movie Marketing report analyzes how film content delivery and promotion are adapting to the rapidly evolving world of digital video recorders DVRs and downloads on demand.
Online marketing is emerging as an increasingly effective way for Hollywood to reach its target audiences. This movie going public is young, online and open to receiving information and content via blogs, social networks, Web portals, user-generated sites and emerging film downloading and streaming services.
In the next five years, Hollywood will place more emphasis on these new media channels, spending an average of 9% of film marketing budgets online in 2011, up from 3.7% in 2006.
Online Advertising Spending by Hollywood Studios-, 2006-2011 (millions, % change and % of total ad spending)
Key questions the “Digital Movie Marketing” report answers:
- What percentage of Hollywood studios' marketing budgets will be allocated to online media?
- What tactics are the studios using to market films online?
- How will new technologies such as digital downloading, DVRs and high-definition DVDs play into the delivery and marketing of filmed entertainment content?
- How do consumers use the Web to acquire information about films?
- How will product placements leverage the Internet?
- And many others...
Has the US film industry set its last box office record, or can filmmakers revitalize interest in their products by adapting new technologies, delivery techniques and digital marketing strategies?