The E-Mail Marketing Online report analyses this ubiquitous but underappreciated channel a dozen years after it became a widespread marketing and advertising tool.
US E-Mail Advertising vs. Marketing Spending, 2006-2011 (millions)
Key questions the "E-Mail Marketing" report answers:
- What factors contribute to the increases in e-mail marketing spending?
- What do most people want from commercial e-mail?
- What elements boost e-mail's ROI?
- What can turn legitimate marketers' messages into spam?
- What metrics are most effective for evaluating e-mail results?
- And many others...
eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82%—but only half the rate of overall online ad spending. Why so low?