The European B2C E-Commerce report analyzes the growth of online retailing on the continent, with emphasis on the three leading markets.
The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales. But by 2011 their combined market share will drop slightly as smaller European countries provide a new wave of growth.
Further out on the horizon, a third wave of growth will center on Eastern European countries as they begin embracing e-commerce.
Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
Key questions the European B2C E-Commerce report answers:
- How do the major European B2C e-commerce markets compare in size and outlook?
- What are some of the unique characteristics that define each market?
- Who are the most popular online retailers and what are the growing online purchase categories in each country?
- What is the demographic profile of online buyers in each country?
- And many others…
Last year, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the market will triple, reaching $407 billion by 2011.