The France Online Advertising report analyzes the forces driving France's emergence as one of the leading Internet advertisers in Europe.
Online advertising campaigns are fairly new to the French, and many French companies still put the bulk of their online efforts into Web sites and e-mail designed to communicate brand messages. But the country's big brands are beginning to experiment with blogs and other new techniques, including mobile advertising.
eMarketer estimates that the French online ad market will grow at a rate of more than 34% during 2007, and total over $4 billion by 2011.
Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
Key questions the "France Online Advertising" report answers:
- What is the current value of the French online advertising market?
- What contribution does online spending make to the total advertising spend in France?
- How does the French market differ from the US and other major European countries?
- How are the mobile Internet and other trends affecting the online advertising landscape?
- And many others...
France was not an early leader in Internet usage, and French firms were relatively slow to advertise and market online. Now, however, Internet penetration and online marketing have grown and France is the third-largest online advertising spender in Europe, behind the UK and Germany.