The France Online Overview report provides a comprehensive, up-to-date look at French usage of the Internet and other digital channels.
French usage figures are impressive. For instance, eight out of 10 French Internet users have watched an online video, compared to 76% of US users.
In addition, France's online advertising market will grow to $4.01 billion by 2011, and 80% of French marketers plan to increase their online or mobile marketing budgets in the coming year.
eMarketer estimates that 30.9 million French citizens used the Internet at least once a month in 2007, and by 2011 another eight million of them will join their compatriots online.
Internet Users and Penetration in France, 2005-2011 (millions and % of population)
Key questions the “France Online Overview” report addresses:
- How many French citizens are online?
- What do they do online?
- How do French online usage patterns compare to other countries?
- How do the French access the Internet?
- How large is the e-commerce market?
- How fast is it expected to grow?
- What other Internet services do the French use?
- What is the size of the French online ad market?
- What are mobile ad revenues in France?
- And many others...
As a population, the French have said oui to the Internet. According to researchers, one out of every two French citizens used the Internet in 2007, and nine out of 10 French home users have a broadband connection.