The Gay and Lesbian Internet Users report tracks the growth of a trend-setting marketing segment that has more disposable income and discretionary time than its heterosexual counterpart.
The GLBT community has embraced the Internet with vigor.
Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online.
eMarketer estimates there were 12.1 million adult GLBT Internet users in the US in 2007, representing 7.9% of the adult Internet user population.
US GLBT- Adult Internet Users and Penetration, 2006-2011 (millions and % of GLBT adult population)
Key questions the “Gay and Lesbian Internet Users” report addresses:
- How many US gay and lesbian Internet users are there?
- What is the purchasing power of this demographic segment?
- How much are gay and lesbian Americans spending on online travel?
- How much time are GLBT Internet users spending online and what online activities do they participate in?
- How are companies and marketers best connecting with the GLBT community?
- And many others…
The gay, lesbian bisexual and transgender (GLBT) market in the US is estimated to number approximately 15 million with an annual purchasing power of $660 billion. And many of them are online.