The Hispanic Americans Online report assesses the many challenges marketers face reaching this rapidly growing but diverse population.
As important as it is, the choice between communicating in Spanish or English is just one piece of the puzzle. Marketers must also consider age, income and the degree of acculturation if they hope to influence Hispanic online users.
US Hispanic Internet Users, 2006-2011 (millions and % of total Internet users)
Key questions the “Hispanic Americans Online” report addresses:
- How many Hispanic Americans are online?
- What online activities are most popular?
- How do language and acculturation affect Internet usage?
- How are marketers accounting for varying degrees of acculturation in their campaigns?
- And many others…
eMarketer estimates that there were 18.8 million Hispanic American Internet users in 2007, and that number will grow to nearly 25 million in 2011. Language is a key issue for marketers targeting them—but it is not the only issue.