The India Online Overview report analyses the reality and potential of this gigantic marketing opportunity.
The number of home Internet users in India grew 19% between April 2006 and April 2007, and three out of four urban Indians now have broadband.
But for India to reach its online potential, the government needs to liberate the telecommunications sector, though wireless access technologies may also provide momentum.
Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
Key questions the "India Online Overview" report answers:
- How does India's booming economy affect e-commerce?
- How many Indians are online today?
- How do Indians access the Internet?
- Who is shopping online in India?
- How fast is online advertising growing in India?
- What is the outlook for mobile users in India?
- And many others...
The Indian government declared 2007 the "Year of Broadband," setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households by 2011.