The Insurance Marketing Online report tracks the explosive growth of Internet advertising and promotion of insurance companies and products.
The Internet's role in lead generation and customer acquisition and retention is growing exponentially for insurance companies.
The upward trend will continue as more consumers turn to the Internet not only to compare quotes and policies but to apply for policies from auto, health, life and homeowner insurers.
However, consumers bring with them the expectation that insurers' Web sites are as reliable and user-friendly as their favorite retail sites, and that their privacy and personal information will not be misused.
US Online Advertising Spending by Financial Services and Insurance Companies, 2006-2011 (billions and % of total)
Key questions the "Insurance Marketing Online" report answers:
- What trends are driving insurance advertising spending?
- Where are insurance companies putting their online ad budgets?
- How are consumers using the Internet to access the insurance industry?
- What online customer services need the most improvement?
- And many others...
Second only to retail in Internet advertising, the financial services industry spent $2.54 billion online in 2006. And, according to eMarketer estimates, insurance advertising accounted for 28% of that total, or $720 million.