The Japan Online Overview report examines both the online and mobile behavior patterns of this tech-savvy, trend-setting population.
Japan has the world's second largest economy, and the tenth largest population, so what the Japanese do or don't do online has a real impact on markets around the globe.
Fortunately, they are doing a lot.
eMarketer estimates that in 2007 the number of Japanese Internet users reached 89.1 million. Internet usage among young Japanese is nearly universal, with nine in 10 Japanese under 40 are already online.
Comparative Estimates: Internet Users in Japan, 2006-2011 (millions)
Key questions the “Japan Online Overview” report answers:
- How many Japanese are online?
- What trends can be predicted by looking at Japanese mobile usage?
- Why are DSL and cable already passé in high-tech Japan?
- How fast is the Japanese online ad market growing?
- What percentage of Japanese companies are buying mobile advertising?
- And many others…
Japan has the world's largest mobile Internet population. Currently, 90% of all Japanese have a mobile telephone and four out of every 10 of them use it to surf the Internet.