The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment.
eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007. By 2011, 53% of them will be going virtual.
US Child and Teen Internet Users- Who Visit Virtual Worlds, 2006-2011 (millions and % of total Internet users ages 3-17)
Key questions the "Kids and Teens Online" report answers:
- How many kids and teens use virtual worlds?
- How do video games and online social networks relate to virtual worlds?
- What are the various types of virtual worlds?
- How can marketers use virtual worlds to reach kids and teens?
- And many others...
Kids and Teens: Virtual Worlds Open New Universe For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.