The Men Online report focuses on an expanding but elusive segment of US Internet users—men 18 to 34.
Although hard to catch, advertisers and marketers are quickly learning that the right mix of media can make an impression on this important target group.
US Male Internet Users, by Age, 2006 & 2011 (thousands and % of total)
Key questions the "Men Online" report answers:
- How many men age 18 to 34 use the Internet?
- Which media do young men prefer for receiving advertising messages?
- Where and how do young men watch video online?
- Are online video games viable branded entertainment platforms for young men?
- How many young men listen to podcasts?
- How do young men shop and make purchases online?
- And many others...
US men age 18 to 34 comprise nearly 27% of the total male Internet user population, but they are elusive. They continue to watch fewer hours of TV and spend more time online, playing games, downloading videos, music and podcasts and sometimes shopping.