The Mexico Online Overview report provides a sweeping analysis of this relatively under-developed but potentially rich market.
Mexico has been slow to embrace the Internet, but the situation is changing and nearly all segments of the online economy are growing rapidly.
By 2011, eMarketer expects Mexico's Internet population to swell to 39.5 million users.
Comparative Estimates: Internet Users in Mexico, 2006-2011 (millions)
Key questions the “Mexico Online Overview” report addresses:
- How quickly is the Mexican Internet population growing?
- What is the projected size of Mexico's online advertising market?
- How high will Mexico's online ad revenues go?
- What is the demographic picture of Mexican online users?
- What do online shopper spend in Mexico spend on average?
- How many Mexicans are watching video online?
- What is the broadband-adoption rate in Mexico?
- And many others…
eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the United States, and it's easy to see why Mexico's potential has marketers excited.