The Outdoor Advertising report analyzes the digital reinvention of this no longer “old” medium.
Outdoor advertising is bucking the trend.
While other traditional advertising sectors, such as TV, radio, newspapers and magazines, struggle to adapt to increasingly fragmented audiences and changing media consumption patterns, the out-of-home advertising sector is actually reaping the benefits of the evolving media landscape.
eMarketer projects that US outdoor advertising revenues will rise from $7.4 billion in 2007 to $10.2 billion in 2011.
US Outdoor vs. Online Advertising Spending, 2006-2011 (billions)
Key questions the “Outdoor Advertising” report answers:
- What are the drivers of growth in the out-of-home advertising sector?
- How much is being spent on the various forms of out-of-home advertising?
- What are the opportunities and challenges for digital billboards?
- How effective is out-of-home advertising and how can it be measured?
- What are some creative examples of out-of-home advertising worldwide?
- And many others…
Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth.