The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market.
eMarketer estimates that Google raked in 75% of US paid search advertising in 2007, up from 60% in 2006. Number two, Yahoo!, collected a mere 9% share, while everyone else split 16% of the pie.
That's still a lot.
With over $8.6 billion going to search engine advertising in 2007, that 16% stake equals nearly $1.4 billion. And with search spending nearly doubling to almost $16.6 billion in 2011, even a small slice represents significant revenue.
US Online Advertising Spending, by Format, 2006-2011 (millions)
Key questions the “Search Engine Marketing” report answers:
- What factors contribute most to search marketing spending?
- Why will search engine optimization increase over the next few years?
- How can marketers better understand the search audience?
- How do people feel about search engine results?
- In what ways do search and privacy intersect?
- How does that affect marketers?
- And many others…
The competition is fierce, but Google still dominates the market, drawing far more search users, requests and ad revenues than all its rivals put together.