The Social Network Marketing report analyzes the evolution of this growing Internet activity and its advertising revenues.
Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US this year and a projected $1.6 billion in 2008.
Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year.
If social network marketing delivers on the promise of peer recommendations, however, this flow of advertising dollars will become a flood.
Worldwide Online Social Network Advertising Spending, 2006-2011 (millions and % change)
Key questions the “Social Network Marketing” report answers:
- How much will be spent on social network advertising in 2008 and beyond?
- What factors will drive increases in ad spending?
- How are marketers using social networking?
- How large is the audience for social networking?
- And many others…
Social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the US will use social networking.