The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
UK Internet Users and Penetration, 2007-2012 (millions and % of population)
Key questions the “UK Internet” report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others…
2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that's over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.