The UK Online Advertising report examines the state of Internet adverts in Britian, which—far from being stogy—is becoming a model for the future of advertising around the world.
Amazingly, the UK is set to account for over half of all online ad spending in Western Europe this year. That share will rise to 52.6% of regional online spending by 2010-amounting to £4.1 billion ($7.75 billion).
In addition, advances in broadband and mobile Internet access and technology will fuel growth.
UK Online Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
Key questions the UK Online Advertising report answers:
- Why is online ad spending growing more rapidly than spending in traditional media?
- Why are some traditional ad formats losing popularity?
- What key factors are influencing online spending in the UK?
- What are the most important new developments in online advertising?
- How are audiences reacting to new advertising channels?
- And many others…
The online advertising market in the UK is well established, and expanding at a steady pace. In fact, Internet ads are expected to represent 18% of all UK advertising spending in 2007—more than double the percentage in the US, or in any other European country.