The UK Women Online report analyzes what the rise of female users means for online merchants and content providers.
Young women ages 18 to 34 are leading the charge. Although they make up 21.3% of the UK female population in 2008, they account for 35% of the female population online and spend more time online than males their age.
UK Internet Users, by Gender, 2007-2012 (millions and % of total)
Key questions the “UK Women Online” report answers:
- How many women are online?
- Where is growth going to come from in the future?
- What online activities are most popular?
- What factors are driving the growth of women online?
- Are women accessing the Web on their mobile phones?
- Do women socialize online, and if so where?
- Do women search differently than men?
- Why are women visiting sports sites?
- And many others…
After years of male dominance, the UK Internet population now has a slight majority of females, 50.5%. The trend will continue through 2012, when females will account for 51.3% of UK Internet users.