The US Online Advertising report analyzes the factors that are contributing to the continued growth of the Internet channel in tough economic times.
Even as the growth rate declines through 2009, overall Internet ad spending increases will remain in positive territory—in the mid-teens or higher through 2011.
This growth, even if less than in years past will surpass all other major media.
US Online and Total Media Advertising Spending, 2006-2012 (billions and % of total media spending)
Key questions the “US Online Advertising” report answers:
- How much will a recession shape US Internet ad spending?
- Why might advertisers shift budgets to the Internet?
- What are the US ad revenue trends among the Big Four portals?
- Are any online ad formats truly “recession proof”?
- What forces will support growth in total media ad spending?
- And many others…
Even with the Olympics and presidential election campaigns on the horizon, overall ad spending in the US is in the doldrums. Except online. US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online.