The US Online Population report analyzes the maturing, but still growing, market that is becoming increasing central to both the commercial and cultural pulse of the nation.
Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online last year.
eMarketer projects that this year there will be 193.9 million US Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population.
Those are huge numbers. But by breaking the US Internet population down and focusing on demographics—size, gender, age, race and ethnicity, income and education—this report will help marketers make better targeting decisions.
US Internet Users, 2007-2012 (millions and % change)
Key questions the “US Online Population” report answers:
- Is US Internet usage growing or slowing?
- How many households have broadband access?
- What is the racial/ethnic composition of the US Internet population?
- Are more teens or seniors online?
- What are they all doing online?
- And many others…
Online population is no longer exploding in the US. Growth has slowed in recent years, and is projected to be just 3.1% this year. Nevertheless, the number of US Internet users will reach nearly 200 million in 2008.