The US TV Trends report analyzes the changes that emerging technologies are having on audience viewing habits and advertising spending.
Talk of TV's short-term demise is unfounded. Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade.
In this report, eMarketer updates its DVR and VOD estimates and assesses the current and future potential effect of interactive digital technologies on the traditional TV model in the United States.
Key questions the US TV Trends report answers:
- How many US DVR and VOD households will there be in 2011?
- How much is currently spent on TV advertising in the US?
- What effect are Web, DVR and VOD usage having on TV advertising?
- How are DVRs changing TV usage?
- And many others…
The TV picture is currently blurry. On one hand, TV advertising spending is growing, and analysts expect that to continue through 2010. On the other hand, online video usage is increasing, online . . .