The Podcast Advertising report analyzes the trends contributing to the growth of the podcasting audience and the ad dollars that are following.
eMarketer estimates that there was a 285% increase in size of the US podcast audience in 2007, a growth to 18.5 million.
Furthermore, that audience will increase to 65 million in 2012. Of those listeners, 25 million will be “active” users who tune in at least once a week.
With numbers like that, advertisers are starting to take notice.
US Podcast Audience, 2007-2012 (millions)
Key questions the “Podcast Advertising” report answers:
- How fast will the US podcast audience grow over the next five years?
- Will this growth be sufficient to attract new ad spending?
- What are the key factors driving the popularity of podcasting?
- Is there significant potential for business-to-business marketers?
- And many others…
The US podcasting industry continues to mature. The listening audience is increasing in size, and along that comes growth in advertising spending tied to podcasts.