The Radio Trends report report analyzes the many ways that new digital and interactive technologies are changing traditional business models—altering the distribution and access of audio content.
Internet and satellite radio, podcasting, high-definition radio and mobile audio services are all revolutionizing a radio industry that remained virtually unchanged for a century.
US Online Advertising Spending vs. Radio Advertising Spending, 2006-2011 (billions)
Key questions the "Radio Trends" report answers:
- How can the radio industry take advantage of new digital, interactive and on-demand technologies?
- What are the growth prospects for Internet, satellite and high-definition radio?
- Can Internet radio sustain itself with the imposition of the new royalty charges?
- How many podcast listeners are there, and what are their demographic characteristics?
- And many others...
By 2008, online advertising spending in the US is expected to surpass radio advertising spending. While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector called "audio."