The Video Advertising Online report examines the impact this new and developing channel will have on advertising revenues—online and off.
Video's high engagement factor, combined with the Internet's tracking and targeting capabilities potentially, offers brand advertisers a highly accountable method to sway the hearts and minds of their target audience. For Web publishers, video advertising represents an important revenue stream.
Unfortunately, a third element in the equation—the audience—is not entirely ready for TV-like advertising on the Internet.
Online Video Advertising Spending As a Percent of Total Internet, Rich Media and Television Advertising Spending in the US, 2003-2011
Key questions the "Video Advertising Online" report answers:
- What factors could hold online video back?
- What factors may boost online video ad spending?
- What elements will help attract a larger online video audience?
- What types of video content do viewers watch the most?
- What length ads will viewers tolerate when watching videos online?
- And many others...
In 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force in overall Internet ad spending gains.