The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding new advertising medium. Pow! Bam! Whap! Watch out! Video-game advertising comprises several segments, and they are all seeing action.
In Web-based games alone—including sponsored sessions and display ads in or around the online game space—eMarketer expects that ad spending for will jump 133% between 2007 and 2012.
The advergaming segment will also contribute to growth, as will console- and PC-based games.
US In-Game Advertising Spending, 2007-2012 (millions)
Key questions the “Video Game Advertising” report answers:
- What will drive growth in US in-game advertising over the next five years?
- Which segments of the game industry will grow fastest?
- How will new technologies affect the way in-game ads are delivered and tracked?
- How will demographic shifts play into the in-game advertising industry?
- What is the growth forecast for the video game industry as a whole?
- And many others…
Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.