Attention: Marketers, Advertising Agencies, Music, Movie, Television, Sports and News Producers, Internet Content Providers, Wireless and Satellite Systems and Telecoms.
The Mobile Marketing and Advertising report analyzes the rapidly changing dynamics of the worldwide mobile market.
In 2007, look for increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. Combined with the march of advanced networks and handsets in Western Europe, North America and Asia-Pacific, the stage is set for an explosion of mobile marketing and advertising.
However, several major obstacles stand in the way, not the least of which is general consumer reluctance to accept marketing or advertising messages to subsidize their mobile content or service experiences.
Worldwide Mobile Advertising Spending, 2006-2011 (millions)
Key questions the "Mobile Marketing and Advertising" report answers:
- What are the global and regional mobile marketing opportunities for brands, agencies and mobile network operators?
- How much of marketing budgets will be devoted to mobile worldwide?
- What are some of the primary objectives of mobile marketing and advertising?
- How do mobile campaigns tie into campaigns in other media?
- And many others...
This year it will be crucial for the mobile industry to move past its subscription heavy mentality and toward non-voice services. And in mobile marketing and advertising that will mean understanding clearly the difference between what should be attempted - and what should not even be tried.