Attention: Telematic Vendors and Service Providers, OEMs and Dealers and Marketers

The Telematics Market Update spotlight report looks behind the hyperbole and heightened expectations for in-car information systems to reveal what went wrong—and to show exactly what the industry is doing to get back on the road to success.

As with many emerging technologies, telematics applications became available well ahead of consumer interest or needs. The race was on to create a market where one did not exist. Explosion and implosion followed. Now, the shakeout is under way. Leading players are consolidating, so is demand. Most importantly, services and applications are coming into line with what users want.

Success for many telematics service providers (TSPs) and application vendors is closely linked with understanding and meeting customer needs, educating consumers about the benefits of telematics and offering flexible pricing plans that will help spur adoption.

Issues covered in the report include:

Where are the major opportunity segments for telematics vendors and service providers?
What factors will spur adoption of telematics applications over the next years?
How can vendors and service providers best position themselves to weather the lean times and prepare for eventual market expansion?
And many more...
Here is an example of the type of statistics and analysis that fill the report:

Overcoming Consumer Resistance

Some of the consumer reluctance to adopt telematics services comes from questions about payment (and, of course, cost). Education is key to this piece, because if consumers do not understand the value-add the services offer, they will be hard pressed to justify the additional costs.

The group of consumers surveyed by GartnerG2 in September 2003 was divided almost evenly between pay-per-use options, service fees included in the cost of a new vehicle and a monthly fee with unlimited usage.

You will find many more charts, graphs and analysis inside the Telematics Market Update spotlight report.

eMarketer Spotlight Reports Focus on Timely Issues

Using aggregated data from leading communications, marketing and research firms, as well as government agencies, combined with eMarketer's proprietary projections and analysis, the Telematics Market Update spotlight report provides you with the competitive intelligence you need to make smart business decisions in the new, fast-changing in-car information market.