Attention: Medical Professionals; Health Care Providers, Product Producers and Service Organizations; HMOs and Hospitals; Insurance Companies; Software and Hardware Manufacturers; and Telecoms, Cable Companies and Internet Service Providers.

The US Physicians report provides a survey of past IT adoption in the medical industry, as well as a preview of the sweeping and significant changes that are about to occur. It shows how physicians are currently using information technology, and the very different ways they will be using it in the future.

Recent surveys show that physicians are finally beginning to understand how they can better use IT to manage their practices and deliver health care more efficiently. Political pressure has also begun to push physicians and other health care providers to become more efficient, as the rising cost of health care premiums has become a growing concern among businesses and consumers alike.

As new technology is implemented, it will impact the cost of health care services, in addition to providing valuable information about how the delivery of health care services can be further improved.

Most importantly, through the use of such innovations as electronic medical records (EMRs) and e-prescribing technology, the quality of patient care can be improved, reducing the number of injuries and deaths caused by medical errors.

Questions the Report Answers:

How much will US physicians spend on IT and e-business technology during the next several years?
What are physicians' IT spending priorities?
How do physicians use the Internet?
When will physicians adopt EMRs?
How many physicians are currently using e-prescription technology?
What are physician attitudes toward e-detailing?
And many more…
eMarketer Reports—On-Target and Up-to-Date

The US Physicians report gives you the latest opinions, trend data and surveys from the leading medical and marketing researchers in the country—such as the Bureau of Labor Statistics, Datamonitor, Forrester Research, HIMSS, iHeathbeat, Hitwise, Modern Physician, PricewaterhouseCoopers and many others. You also get eMarketer's objective, unbiased analysis—giving you the intelligence you need to make smart business decisions concerning the opportunities (and pitfalls) looming in the rapidly changing medical information industry.