The next ten years will be marked by broad consumer acceptance of online purchasing. Powerful new search services will stir spending activity. Improved personalization technology will enable retailers to think more like their customers. And mobile phones, new wireless devices and multimedia messaging services will all support e-commerce.

However, one wildcard looms: online fraud. Fraud represents a tiny portion of overall online commerce, but many consumers remain uncomfortable with digital transactions and string of negative incidents could spell disaster for retailers.