Focused on the uses of blogs in business, either as a corporate marketing or communications tool, as an advertising medium for marketers, or a publishing format for media companies, this report helps you answer the question whether your business should be blogging or not.

Generally, the use of blogs by businesses remains a fringe activity. An informal eMarketer survey finds that a just 4% of major US corporations have blogs available to the public-and even fewer produce active sites with the link and feedback features that most readers associate with true blogs. Blogging by small businesses is even less common.

What are the benefits of blogging? What are the barriers? And, importantly, what are the business liabilities?