Attention: Pharmaceutical Companies, Medical Information and Content Sites, Marketers and Advertising Agencies.

The Pharmaceutical Marketing Online report analyzes the many ways pharmaceutical companies are successfully?and sometimes not so successfully?integrating their online marketing tactics with their overall brand strategies.

According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. The study also found that 64% of American households have at least one person who uses prescription drugs.

Manhattan Research estimates that as many as 45.7 million Americans go online to search for information about pharmaceutical products in particular, while other industry observers estimate that millions more Americans use the Internet to look for health information in general, either for themselves, or on behalf of friends or family members.

Not surprisingly, as a result of this growing Internet audience, pharmaceutical companies are moving more of their marketing attention and advertising dollars online?but the shift has only begun.

Key questions the Pharmaceutical Marketing Online report addresses:

• How much of their overall marketing budgets are pharmaceutical companies spending online?
• What are pharmaceutical companies' spending priorities for online marketing in 2005?
• How many US consumers go online in search of pharmaceutical product information?
• How many US consumers are purchasing prescription drugs online?
• What are the leading online pharmacies, by unique visitors and online sales?
• And much more?

eMarketer Reports?On-Target and Up-to-Date

The Pharmaceutical Marketing Online report aggregates the latest data from leading researchers?Advertising Age, comScore Media Metrix, Forrester Research, Harris Interactive, Ipsos-insight, Manhattan Research, Pew Internet & American Life Project, PointRoll and others?with eMarketer's objective, unbiased analysis to give you the up-to-date information you need to make well-informed business decisions in this rapidly evolving market.

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