While Canada has the essential underpinnings of a strong e-commerce society ? and Canadians go online in droves just as US users do ? online purchasing remains minuscule.
Canada is a country one-ninth the size of the US, yet in 2005 Canadian consumers will spend only $4.6 billion online ? less than one-thirtieth the amount spent by US consumers.
Find out why Canadian consumers are so reluctant to commit to online shopping, and what online retailers can do about it, read eMarketer's new Canada E-Commerce report.