The North American wireless market is rapidly approaching maturity.

Since the distribution of the population over a vast geography in both the US and Canada will prevent penetration rates from rising to the 100% levels seen in more densely populated European and Asia-Pacific countries, saturation will begin to set in at the 70-80% stage.

Accompanying the onset of saturation will be the continued development and implementation of next-generation networks. That means that 3G finally will become a reality, and not just for subscribers in key test markets.

Learn about all the changes that are about to occur in this rapidly evolving marketplace, read eMarketer's new North American Wireless Trends report.