The Online Banking Customers report examines why?after so many online commerce barriers have fallen?many customers are still reluctant to bank online.
Nearly three times as many US online households cite financial transactions as a most important reason for using the Internet than those who mention purchasing products. Yet eMarketer estimates that the penetration rate among Internet users for online banking is less than 56% as compared to more than 63% for online buyers.
It doesn't matter that the Internet, and banking sites in particular, are in reality safer than the news portrays, banks must dispel the perception that a customer's personal financial information is not safe online.
The question is how?
Key questions the "Online Banking Customers" report answers:
- What are the greatest threats to online banking?
- Why do so many online banking customers still do only basic tasks on the Web?
- What do more valuable customers do differently when banking online?
- How valid are customers' security concerns?
- Can more robust authentication help banks boost their online customer base?
- And many more?
eMarketer Reports?On-Target and Up-to-Date
The Online Banking Customers report aggregates the latest data from leading researchers?ACSI, American Banker/Gallup, EDS, IBT, Ipsos Reid, Financial Innovations, Forbes.com, ForeSee Results, Keynote Systems, Ponemon Institute, TCB/TNS, University of Maryland and others?with a wealth of eMarketer numbers, projections and analysis to give you the up-to-date information you need to make well-informed e-business decisions.
When banking customers see headlines about identity theft and hackers raiding Web servers for personal information such as Social Security and credit card numbers, their apprehension over conducting financial transactions online increases.