France's offline economy may be a bit lackluster, but online it's a different story. In addition, unemployment hovers around 10% and GDP growth is underwhelming. Still, the country has the world's sixth-largest economy, and it is in the forefront of many Internet trends.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The France Online report looks inside this sometimes challenging, often perplexing-but always exciting-online marketplace.
Competition to provide French consumers Internet access and Internet-based phone, TV and even wireless services is transforming the market. Within the past three years, French Internet users have overwhelmingly switched to broadband.
France is a nation of accomplished online shoppers who research their purchases online, and more than half of all Internet users have made an online purchase. As further evidence of the country's net-savvy, and laissez-faire, it is considering legalizing file sharing.
Key questions the "French Online" report answers:
- How do the French use the Internet?
- Why is broadband usage rising so quickly in France?
- What are the main categories of online shopping in France?
- What are the prospects for online advertising growth in France?
- And many more...
The France Online report looks inside this sometimes challenging, often perplexing-but always exciting-online marketplace.
