The electronic gaming universe is a $30 billion dollar industry, but in 2005 as it transitioned from one console generation to the next, home console hardware and software sales were down and no major game title captured the imagination of the gaming public. Has the industry lost its mojo?
Attention: Game Developers and Publishers, Internet Access Providers, Portals and Entertainment Sites, Marketers and Advertisers.
The Video Games report analyzes the dynamic behind last year's slowdown and answers the question: Will the industry speed up again?
The gaming industry is often compared to Hollywood, and as it matures that comparison seems more and more apt. The typical video game now costs upwards of $10 million to produce. With the stakes so high, few companies can afford to fail and innovation becomes a risky strategy. On the other hand, how long will consumers be satisfied with another version of the same old game?
Key questions the "Video Games" report answers:
- How big is the worldwide gaming sector?
- How can advertisers & marketers take advantage of the sector's continuing growth?
- How will online gaming change the video gaming industry?
- Who is the typical computer and video gamer?
- And many more...
The Video Games report analyzes the dynamic behind last year's slowdown and answers the question: Will the industry speed up again?
